Meet the Team
Freedom Alliance was founded in 2020 by people who saw that protest alone wasn’t enough — we needed a political voice. From those beginnings, we formed a registered political party and have since stood hundreds of candidates across Britain.
We began by opposing lockdowns, vaccine mandates, and other coercive state measures. But our mission has grown. Today, we challenge all forms of overreach — from global corporate control to digital surveillance, centralised planning, and policies that undermine individual, family, and community autonomy.
We believe in a society where people are free to live without constant interference — free to speak, move, make their own choices, and shape their futures.
Leadership Members
Martin Davies
PARTY LEADER & TREASURERRecently retired from a long career with Lloyds Banking Group, Martin brings extensive leadership experience.
He has worked across the UK in various roles, covering branch management, sales and service, as well as regulatory areas such as GDPR, PPI, and pensions, bringing a broad professional background.
Having lasted just 6 days in retirement before taking on the role of Treasurer, Martin was elected as Leader of the Party in March 2026
Earl Jesse
DEPUTY LEADER & PROMOTIONS OFFICEREarl became actively involved in public life during the 2020 lockdown period, campaigning against restrictions and advocating for personal and medical freedom.
Previously disengaged from politics, he has since taken part in multiple events and demonstrations across the UK and has experience navigating challenges around online platforms and public discourse.
A passionate speaker, in late 2024 Earl infamously countered the house who argued that vaccines should be mandatory at the Cambridge Union debates.
Anne Ward-Pugh
Anne is the Chairwoman of Freedom Alliance, bringing over 20 years of experience in local government. Known for her calm professionalism and strong attention to detail, she plays a key role in the party’s day-to-day operations.
Driven by a belief that politics should be clear, fair, and focused on serving people, Anne provides steady leadership and practical insight. Often seen as the party’s anchor, she helps keep the team grounded, organised, and aligned with its core principles.
CHAIRWOMAN
Sarah Davies
GENERAL & MEMBERSHIP SECRETARYDuring the lockdown period, Sarah began questioning the forced societal changes and became more interested in natural health and independent thinking. Discovering Freedom Alliance, she found its values closely aligned with her own.
She went on to create “Stand in the Park” groups focused on open conversation and community connection.
Using her extensive experience at Lloyds Banking Group and running her own virtual PA business, she brings strong organisational skills and a people-focused approach to the Secretary roles.
Ian Ward-Pugh
NOMINATIONS OFFICER & OPERATIONS OFFICERIan plays a key role in supporting the party’s day-to-day operations. With a background in education, disability, health, and social care, he is a strong advocate for inclusive support, particularly in Special Educational Needs & Disabilities (SEND).
Ian brings a calm and considered approach to decision-making, helping ensure the party remains inclusive and aligned with its values. His expertise in education policy and digital systems underpins his role as the party’s technical lead.
Outside of politics, Ian enjoys photography and has a keen interest in railways. His commitment to community-led decision-making and practical problem-solving makes him a valued member of the team.
Gwyneth Rolph
POLICY DEVELOPMENT COORDINATORGwyneth has spent over 25 years campaigning for the UK’s democratic independence and is now involved in building a new political movement focused on protecting individual freedoms and strengthening local democracy. She believes greater public awareness is needed around the impact of recent policies on everyday liberties and is committed to advocating for libertarian values.
As a PhD student and university tutor, Gwyneth witnessed the effects of lockdowns on education and research, with both her students’ experiences and her own work significantly disrupted. As an executive group member, she contributes to policy development, plans to stand in local elections, and is working to establish a campaign presence in North London.
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