Guiding Principles

Freedom Alliance’s approach is based on five principles:

• Freedom of expression – lawful speech and creativity must not be restricted

• Access and participation – culture and sport must be open to all

• Fairness and transparency – systems must operate openly and equitably

• Decentralisation – communities, not central authorities, shape cultural life

• Sustainability – institutions and industries must be viable long-term

The role of government is to ensure fairness, access, and competition—not to control content or creative direction.

These measures are designed to remove barriers, ensure fairness, and prevent concentration of power—not to control creative expression.

I. Culture, Arts & Creative Industries

Supporting Creative Work and Cultural Participation

We will:

• support grassroots arts, community initiatives, and local cultural programmes

• ensure public funding prioritises broad participation and access, not only large institutions

• protect small and independent venues through proportionate licensing reform

• strengthen intellectual property protections so creators are fairly compensated

• promote fair contractual standards to prevent exploitation in creative industries

• support creative professionals with access to funding, markets, and venues

Cultural funding systems will remain open to new entrants and not restricted to established organisations.

Creative Economy and Modern Industries

We will:

• support the UK film, television, and digital creative sectors

• promote domestic cultural production and international export

• encourage regional investment to reduce over-concentration

• support innovation in emerging creative industries

Heritage, Museums, and Libraries

We will:

• protect historic sites and heritage attractions

• maintain free or affordable access to national collections where viable

• support regional and community-led heritage projects

• protect and modernise libraries as access points for culture, learning, and digital inclusion

II. Media, Broadcasting & Freedom of Expression

Freedom of Expression and Media Plurality

We will:

• defend lawful freedom of speech and open debate

• protect whistleblowers and investigative journalism

• support local and independent media

• reform defamation law to balance free expression with protection from demonstrable harm

Broadcasting Reform

We will:

• transition publicly funded broadcasters toward sustainable funding models over time

• ensure continuity of public service content, including educational, regional, and cultural programming

• promote diverse ownership models, including community and cooperative media

Media Ownership and Competition

We will:

• strengthen competition law to prevent excessive concentration of ownership

• promote plurality of voices

• encourage alternative ownership models

III. Digital Media, Platforms & AI

Digital Rights and Platform Accountability

We will:

• protect privacy and oppose unjustified surveillance

• guarantee net neutrality and equal access

• require platforms to operate with transparent rules and clear appeals processes

• ensure fair platform access during elections

Transparency requirements will apply where platform decisions materially affect reach, visibility, or public access to information.

Artificial Intelligence and Creative Protection

We will:

• ensure creators can control whether their work is used to train AI systems

• provide mechanisms for fair compensation

• establish clear legal frameworks for ownership of AI-generated content

• protect individuals from misuse of likeness, voice, and identity

• require transparency in AI-generated news and factual content

• require labelling where content is presented as factual or attributable to real individuals

Protections will be proportionate, supporting innovation while preventing exploitation and deception.

AI should enhance human creativity—not replace or exploit it.

IV. Sport and Physical Activity

Participation and Grassroots Priority

We will:

• prioritise grassroots sport and participation infrastructure

• protect local sports facilities

• support volunteers and community clubs

• reduce barriers to long-term participation

Governance and Integrity

We will:

• strengthen transparency and financial accountability

• protect clubs and communities from mismanagement

Oversight will focus on transparency, financial integrity, and safeguarding—not sporting decisions—and will operate through existing frameworks where possible.

Fair Access and Inclusion

We will:

• ensure fair funding for women’s and disability sport

• support participation pathways from grassroots to elite

• ensure safeguarding across all levels

Inclusion measures will focus on access and opportunity, not mandated outcomes.

V. Accessibility and Participation (Core Framework)

Access must be practical, not theoretical.

Policy will balance improved access with the realities faced by providers, particularly small and community organisations.

Accessible Venues and Facilities

We will ensure:

• accessible provision scales proportionately with venue size and type

• new developments meet modern standards

• existing venues transition through phased, realistic improvements

Requirements will be proportionate to venue size, type, and operational capacity.

Full Journey Accessibility

Accessibility will include:

• transport and arrival

• entry and navigation

• participation

• exit and return

Booking, Ticketing, and Fair Access

We will ensure:

• fair and transparent ticketing systems

• protections against bulk resale abuse

• accessible booking across digital and non-digital formats

Measures will focus on transparency and fairness—not price control.

Companion and Support Access

Accessible provision must include:

• appropriate companion seating

• clear booking processes

• no unnecessary financial barriers

Participation, Not Just Attendance

We will prioritise:

• pathways into participation

• access at all levels

• removal of structural barriers

Publicly funded organisations will be expected to demonstrate inclusive participation pathways.

Wider Barriers to Access

We will address:

• cost

• information gaps

• confidence barriers

• regional inequality

• rural access

Inclusive Design

Accessibility will include:

• physical access

• sensory and cognitive needs

• inclusive environments for neuro-divergent individuals

Standards will focus on usability, supported by clear guidance and proportionate monitoring.

VI. Infrastructure, Regulation & Real-World Barriers

We will:

• reform licensing to support live venues

• strengthen planning protections (“agent of change”)

• review insurance and liability frameworks

• ensure safe, well-managed events

• improve transport connectivity where possible

VII. Education, Youth and Lifelong Participation

We will:

• link schools to community sport and arts

• ensure access regardless of school type

• create pathways into lifelong participation

VIII. Funding, Delivery and Accountability

We will:

• prioritise reform before new spending

• focus funding on access and participation

• ensure transparent allocation

• publish participation and access data

Where possible, delivery will prioritise:

• reallocation of existing funding

• partnerships with private and community organisations

• regulatory reform over new expenditure

Accountability will be delivered through:

• transparent reporting

• existing regulators

• targeted oversight where necessary

Freedom Alliance will deliver a cultural, media, and sporting landscape that:

• protects freedom without controlling content

• expands access without imposing uniformity

• supports creators without distorting markets

• prioritises participation over exclusivity

This is a policy grounded in reality.

It removes barriers, restores fairness, and ensures culture and sport are not reserved for the few—but open to all.